Swedish Business Consultants
INFO@CE.SE
CE
Sweden

Public Relations & Media Outreach

Building influence, credibility, and visibility in Sweden

When entering the Swedish market, first impressions matter — and the right communication strategy can accelerate your success. Our Public Relations & Media Outreach service helps international companies establish a strong, trustworthy, and visible presence from day one.
We create bespoke PR strategies that align with your business goals, values, and target audience. This includes crafting compelling stories, positioning your company as an industry leader, and proactively seeking opportunities for positive media exposure. Our deep understanding of the Swedish media ecosystem means we know how to engage journalists, editors, and influencers in ways that resonate.
From writing press releases and producing media kits to securing interviews, organising press events, and managing social media announcements, we ensure your message reaches the right people at the right time. The result: increased brand recognition, stronger market positioning, and long-term trust with both the media and your customers.

PR Strategy Development

We work with you to create a customised public relations roadmap that aligns with your brand values, market positioning, and business objectives in Sweden. Every initiative is planned with a clear purpose — whether it’s building trust, generating leads, or supporting a market launch.

Media Landscape Analysis

We conduct an in-depth analysis of the Swedish media environment, identifying the outlets, platforms, and journalists that matter most to your industry. This ensures your message is targeted, relevant, and more likely to be picked up.

Press Release Creation & Distribution

Our team crafts compelling, newsworthy press releases in Swedish and English, designed to grab journalists’ attention and convey your story in a way that resonates with both local and international audiences. Distribution is carefully targeted to maximise pickup and visibility.

Media Kit Preparation

We create visually appealing and information-rich media kits that include your company profile, key facts, leadership bios, product descriptions, high-quality images, and contact details — making it effortless for the media to feature your brand.

Proactive Media Outreach

We actively pitch your stories, arrange interviews, and connect you with influential journalists, editors, and bloggers. This proactive approach ensures that you’re not just waiting for opportunities — we create them.

Event Promotion & Press Conferences

Whether it’s a corporate event, a product launch, or participation in a trade fair, we manage the entire publicity process. From sending press invitations to managing media relations on-site and securing post-event coverage, we ensure your event makes an impact.

Influencer & Thought Leader Engagement

We identify and collaborate with influential figures in your sector — from social media creators to respected industry experts — to amplify your message and enhance your credibility in the Swedish market.

Crisis Communication Management

If challenges arise, we respond swiftly with a clear communication plan that protects your reputation, addresses concerns transparently, and restores public confidence.

Social Media Amplification

We integrate PR efforts with strategic social media campaigns, ensuring your key messages are reinforced across channels and reach both traditional and digital audiences.

Media Monitoring & Reporting

We continuously monitor coverage, track sentiment, and measure campaign performance. Our detailed reports highlight successes, areas for improvement, and insights for refining future PR strategies.

Yes. We can manage everything from strategy development and media outreach to event promotion and crisis communication, acting as your full-service PR partner in Sweden.

Absolutely. We ensure all content is tailored for both local and international audiences, maximising reach and relevance.

We conduct a thorough media landscape analysis to identify the most relevant publications, journalists, and platforms for your industry, ensuring your message reaches the right people.

Yes. We specialise in high-impact launch campaigns, including press releases, event publicity, influencer collaborations, and media interviews to create maximum buzz.

Yes. We integrate social media strategies with PR activities to amplify your message across multiple channels and increase audience engagement.

We provide rapid-response crisis communication planning and execution to protect your reputation, communicate transparently, and maintain trust with your stakeholders.

Yes. We maintain strong relationships with journalists, editors, and influencers across industries, giving your stories a better chance of getting published.

Absolutely. We track media coverage, audience reach, sentiment, and engagement, providing detailed reports that show both impact and ROI.

Yes. Many of our clients are based abroad but want to establish a presence in Sweden. We act as their local PR and media representative on the ground.

Some results, like media mentions, can appear within days, while building long-term brand credibility may take several months of consistent outreach and engagement.

From press to public – we make it happen
Connecting your brand to Sweden’s media